The cereal that gets it.

 On Spirit Day, the world’s largest LGBTQ anti-bullying campaign, the number one message is acceptance — especially for those different than you.

We realized Kellogg’s had many cereal mascots, but they were always completely separate from one another because of how different they were. So, in the spirit of acceptance and inclusion, we proposed doing what had never been done: creating a whole new brand that combined all the cereals and featured all of the characters together, on the same box.

Year one, we released the box in limited amounts at the Kellogg’s NYC shop and online. By years two and three we hit shelves in every supermarket in the US.