Keep your Chores Light with Coors Light.

There’s nothing worse than having to do chores on a college football Saturday, when all you’d rather be doing is chilling at the bar with friends.

But what if you didn’t have to choose between hitting the bar and cleaning your dirty undies? Introducing Chores Light: the first ever in-bar laundry service that let’s you enjoy the games with ice cold Coors Light, while we take care of the washing and drying.

To reach even more people, we expanded our in-bar activation nationwide — and called upon famed College Football announcer, Kirk Herbstreit to offer the chance to win free laundry all season long.